Brand timeline
Key milestones in a concise, verifiable format
2004Sun Yuhui entered the agarwood field.
2007Explored origin supply cooperation, online transactions and identification services.
2013The Xiangzhizun trademark application was filed as the brand took shape.
2016Experience-store development reached a new stage, and a book on agarwood investment and collection was published.
2021Public records included AAA-related credit and quality-service integrity qualifications.
2025–2026Public media, underwriting-support and consumer-satisfaction brand records continued to accumulate.